Module                         : EDP 201: Theory and Practice of Entrepreneurship

          Programme                  : BBA/B.Com

Credit Value              : 12

Prerequisite                : None

General Objectives

·         To help students imbibe theories and practice of entrepreneurship

·         To foster entrepreneurial skills in students

·         To explain the entrepreneurial decision process

Learning Outcomes:

Upon successful completion of the module, student is expected to:

• Demonstrate basic skills in operations, finance, marketing and managing human resources of an enterprise.
• Demonstrate ability to successfully launch and manage enterprise.

CONTENT

Unit-I: Understanding New venture development- Why study entrepreneurship?    (9 Hours) Introduction to  New Venture development-  Role of an entrepreneur- Entrepreneurs Vs Managers- Entrepreneurs-  Entrepreneurship in Bhutan. Advantages and disadvantages of new venture development- Growth of new ventures in Bhutan – Influence of environmental factors on new venture development – Training and development of entrepreneurs – EDP Programmes. 

Unit-II: Business identification and testing-                                                                 (15 Hours)

Business ideas- Sources of business ideas- Project identification and formulation – Classification of projects- Feasibility studies in context of Bhutanese business environment – Project appraisal – Methods. Business Plan: guide to present.

Unit-III: New venture process and problems- Challenges                                           (8 Hours)

Stages of new venture development – Success factors of new venture development– Why new ventures fail - Causes and remedies.

Unit-IV: Promoting a new venture- Environmental support                                      (7 Hours)

Introduction to innovation – Difference between invention and innovation – Business Incubators – Role of business incubation centers- Regulations governing new ventures – Incentives and concessions for new ventures – Financial institutions supporting entrepreneurs and new venture development

Unit-V: Leadership and growth management                                                            (6 Hours)

Entrepreneurial leadership – Building successful teams -Dimensions of business growth and dynamics involved- Different growth objectives – Different risks faced during growth stage- Strategies to avoid those risks.

Teaching Strategies

• Lecture
• Case based study
• Seminars and presentation
• Field trips

Assessment

• Business plan                                                  25%
• Case study                                                      25%
• Seminar/ presentation                                      20%
• Final Examination                                           30%                  

Total                                       100%

Essential Text

1. Hisrich, R.D, Perters, Michal,P.Entrepreneurship (5th Edition). Tata McGraw Hill.

References

1. Desai, V. Dynamics of Entrepreneurial Development and management. Himalaya Publishing house.
2. Gupta, C.B. & Srinivasan, N.P – Entrepreneurial development.
3. Jeffry A. Timmons and Stephen Spinelli. (2004). New Venture Creation: Entrepreneurship for the 21st Century. McGraw-Hill/Irwin: NY
4. Kuratko, D.K. Strategic entrepreneurial growth. South Western Publication.
5. Thomas & Zimmerer. Essentials of entrepreneurship and small business management. Prentice Hall of India.
6. Timmons, J. A and Spinelli, S. (2004). New Venture Creation (6th Ed.) New York. Mc-Graw Hill/ Irwin.
7. W.Ed McMullan and Wayne A. Long. (1990).Developing New Ventures: The entrepreneurial option. Harcourt Brace Jovanovich,Inc: USA.
8. Economic Development Policy of The Kingdom of Bhutan. (2010).