Module           : THM 301: Principles and Practices of Tourism

Programme    : B.Com

Credit Value : 12

Prerequisite    :

General Objectives:

• To develop awareness of Tourism Business and its significance
• To understand and appreciate the concept, process and issues in tourism product development.

Learning outcomes

Upon successful completion of the module, student is expected to:

• Understand the concept of tourism products and services.
• Evaluate and assess the social, economic, political and environmental impact of Tourism development.

CONTENT

Unit-I: Introduction                                                                                                         (12 Hours)

Definition and Concept of Tourism Business. Types of Tourists, Visitor, Traveller, and Excursionist–Definition and differentiation. Growth of Tourism through ages. Tourism industry and services. General Tourism Trends.

Unit-II: Types and Forms of Tourism                                                                           (13 Hours)

Inter–regional and intra–regional tourism, inbound and outbound tourism, domestic, international tourism. Forms of Tourism: religious, historical, social, adventure, health, business, conferences conventions, incentive, sport, senior tourism, special interest tourism like culture or nature oriented, ethnic or ‘roots’ tourism.

Unit-III: Tourism Products & Attraction                                                                    (13 Hours)

Nature, Characteristic and Component of Tourism Industry. Product differentiation. Element and characteristic of tourism products. Tourism product production system, Product Life Cycle and typology of tourism products.

Unit-IV: Tourism Impacts                                                                                             (13 Hours)

Socio-economic, environmental and cultural impact of tourism industry.

Unit-V: Tourism Policy of the Royal Government of Bhutan                                     (9 Hours)

Tourism policy of the Royal government of Bhutan, Origin of Tourism Policy.

Teaching Strategies

·         Lectures

·         Case study

·         Presentation

·         Exposure: Visit organizations involved in travel and tourism with in the country.

·         Class room participation

Assessment

·         Assignments                                        20%

·         Project work and presentation            20%

·         Case studies                                        20%

·         End-Semester Exam                           40%

Total                           100%

Essential Texts

1. Mill and Morrison, The Tourism System: An Introductory Text (2007) Prentice Hall India, INDIA

References

1. Cooper, Fletcher et al, Tourism Principles and Practices,(2008) Pitman Publications, INDIA
2. Burkart and Medlik, (1981), Tourism: Past, Present and Future ,Heinemann, ELBS.
3. Mill, R.C., Tourism: The International Business, (2008) Prentice Hall, New Jersey.
4. Bhatia, A.K., - International Tourism
5. Seth, P.N., Successful Tourism Management (Vol 1 &2)