Course Catalogue

Module                       : BIM 304: Fundamentals of e-Commerce

Programme                : B.Com/BBA

Credit Value              : 12

Prerequisite                : BIM 101: Introduction to Computers & Business Applications

 

General Objectives:

The module aims to provide basic understanding of the e-Commerce functions in the modern economy and introduce students to various business models of e-Commerce.

 

Learning Outcomes:

On completion of the module student should be able to:

  • Understand and interpret basic e-Commerce functions and objectives
  • Discuss the e-commerce business models such as Manufacture Model, Advertising Model, Value Chain Model, Brokerage Model etc Students should aware the concept of  e-Technology like e-ecommerce, e-banking, e-business category(B2B,B2C etc.

 

CONTENT

Unit – I: Fundamentals of e-Commerce                                                                         (10 Hours)

e-Commerce: Meaning, Origin, Nature, Scope, Objectives, Features, needs and functions ; Its Significance, Advantages, Disadvantages and limitations Essential Requirements for going online; E-Commerce and E-business vs. Traditional Commerce; Technologies used in e-commerce

 

Unit – II: Business Models for e-Commerce                                                                (10 Hours)

E-business: meaning, importance and Models based on the relationships of transacting parties(B2B, B2C, C2C, C2B etc)  and transaction types: (Manufacture Model, Advertising Model, Value Chain Model, Brokerage Model etc)

 

Unit – III: E-Payment Systems                                                                                     (10 Hours)

Models and methods of e-Payment: Credit Cards, Debit Cards, Smart Cards, e-Credit Accounts & e-Money (or cash) etc.; Digital Signatures- Procedure & working and their legal position; Risks involved in e-Payment Systems.

 

Unit – IV: Online Banking                                                                                               (8 Hours)

E-banking Vs Internet Banking- Meaning, Concepts, importance, advantages and disadvantages and limitations.  Electronic fund transfer; automated Clearing House; Automated Ledger posting; Electronic Money transfer E- Cheques, ATM and Tele-banking etc.

 

Unit – V:  E- Security                                                                                                    (12 Hours)

Need and Concepts; Security Intrusions and breaches; attacking methods: Hacking, cracking, Freaking etc; Security Defenses: filters and Firewalls – Meaning and their types – Cryptology: Encryption and Decryption; Data Encryption Standards; Cyber Crimes; e-Commerce Security Solutions – e-Locking Technologies, Products and Services; Security Solutions Providers.

Teaching Strategies

Lecture

Field exposure

Group activities

Practical classes

 

Assessment

Assignments:                     25%

Mid-term Exam                 25%

Final Exam                        50%

 

Essential Texts

  1. S. Madan . E-commerce.

References

  1. Awad E.M. (2003) – E-Commerce: From vision to fulfillment PHI.
  2. Joseph P.T. (2003)  - E-commerce – A managerial prospective PHI.
  3.  Kenneth C.Laudon  and Carol Gurercio Traver – E-commerce.