Module : BIM
304: Fundamentals of e-Commerce
Programme :
B.Com/BBA
Credit Value : 12
Prerequisite : BIM
101: Introduction to Computers & Business Applications
General
Objectives:
The
module aims to provide basic understanding of the e-Commerce functions in the
modern economy and introduce students to various business models of e-Commerce.
Learning
Outcomes:
On
completion of the module student should be able to:
- Understand
and interpret basic e-Commerce functions and objectives
- Discuss
the e-commerce business models such as Manufacture Model, Advertising
Model, Value Chain Model, Brokerage Model etc Students should aware the
concept of e-Technology like e-ecommerce, e-banking, e-business
category(B2B,B2C etc.
CONTENT
Unit
– I: Fundamentals of e-Commerce
(10 Hours)
e-Commerce:
Meaning, Origin, Nature, Scope, Objectives, Features, needs and functions ; Its
Significance, Advantages, Disadvantages and limitations Essential Requirements
for going online; E-Commerce and E-business vs. Traditional Commerce;
Technologies used in e-commerce
Unit
– II: Business Models for e-Commerce
(10 Hours)
E-business:
meaning, importance and Models based on the relationships of transacting
parties(B2B, B2C, C2C, C2B etc) and transaction types: (Manufacture Model,
Advertising Model, Value Chain Model, Brokerage Model etc)
Unit
– III: E-Payment Systems
(10 Hours)
Models
and methods of e-Payment: Credit Cards, Debit Cards, Smart Cards, e-Credit
Accounts & e-Money (or cash) etc.; Digital Signatures- Procedure &
working and their legal position; Risks involved in e-Payment Systems.
Unit
– IV: Online Banking
(8 Hours)
E-banking
Vs Internet Banking- Meaning, Concepts, importance, advantages and
disadvantages and limitations. Electronic fund transfer; automated Clearing
House; Automated Ledger posting; Electronic Money transfer E- Cheques, ATM and
Tele-banking etc.
Unit
– V: E- Security
(12 Hours)
Need
and Concepts; Security Intrusions and breaches; attacking methods: Hacking,
cracking, Freaking etc; Security Defenses: filters and Firewalls – Meaning and
their types – Cryptology: Encryption and Decryption; Data Encryption Standards;
Cyber Crimes; e-Commerce Security Solutions – e-Locking Technologies, Products
and Services; Security Solutions Providers.
Teaching
Strategies
Lecture
Field exposure
Group activities
Practical classes
Assessment
Assignments: 25%
Mid-term Exam 25%
Final Exam 50%
Essential
Texts
- S. Madan . E-commerce.
References
- Awad E.M. (2003) – E-Commerce: From
vision to fulfillment PHI.
- Joseph P.T. (2003) - E-commerce – A
managerial prospective PHI.
- Kenneth C.Laudon and Carol Gurercio
Traver – E-commerce.