Course Catalogue

Module                       : MGT 304: Strategic Management

Programme                : B.Com/BBA

Credit Value              : 12

Prerequisite                : None

 

General Objectives:

  • To present to students the strategic management from the point of view of the practicing general manager. It focuses on specific knowledge and skills that are required to understand strategy and the strategic development policies.
  • To develop skills in integrating knowledge from other earlier courses with information presented and make interpretations and analyses of business problems and opportunities.

 

Learning Outcomes:

Upon successful completion of the module, student is expected to:

  • Explain the strategic management concepts and values
  • Examine the strategic development processes and creation of values in the      organizations
  • Evalaute strategic issues in managing technology and innovation.

 

CONTENT

Unit- I: Introduction to Strategic Management and Business Policies                        (7 Hours)

Corporate governance and social responsibility; role of the board, social responsibility of the strategic decision makers; concept of strategic management, strategic management phases and benefits, globalization and e-commerce.

 

Unit- II: Scanning the Environment                                                                               (9 Hours)

Environmental scanning and industry analysis: environmental variables, analysing the task environment, competitive intelligence; Internal scanning: Organisational analysis; resource based approach to organistaional analysis, value chain analysis, scanning functional resources, the strategic audit and synthesis of internal factors

 

Unit-III: Strategy Formulation, situation analysis and Business Strategy                 (15Hours)

Situation analysis, review of mission and objectives, generating alternative strategies, business strategies; Corporate Strategy: Corporate directional and growth strategies; portfolio analysis and corporate parenting; functional strategy and strategic choice; functional strategy, core competencies, marketing and financial strategies, strategic choice and development of policies

 

Unit-IV: Strategy Implementation and Control                                                          (10Hours)

Strategy implementation: Organising for action, staffing and directing; evaluation and control: measuring performance, strategic information system, problems of measuring performance, guidelines for proper control, strategic incentive management.

 

 

 

Unit-V: Other Strategic Issues                                                                                        (9 Hours)

Strategic issues in managing technology and innovation; role of management, environmental scanning, strategy formulation, strategy implementation, evaluation and control; entrepreneurial ventures and small businesses.

 

Teaching Strategies

·        Interactive lectures

·        Case studies

·        Group activities

·        Seminars and presentations

 

Assessment

·        Project work                       20 %

·        Presentation                        20 %

·        Case studies                        20 %

·        End-Semester Exam           40 %

                                           Total 100 %

Essential Texts

1.      Wheelen, Thomson L & Hunger JD, Strategic Management and Business Policy: Emerging, 21st Century Global Society, Prentice Hall, INDIA

2.       Williamson D, Strategic Management-Concepts and Cases (11th Ed), Prentice Hall, New Delhi, INDIA

References

1.     McCarthy, Minichiello & Curran, (2007), Business Policy and Strategy: Concepts and Readings, Irwin and AITBS, New Delhi, INDIA

2.     Williamson, Jenkins, Cooke & Moreton , Strategic Management and Business Analysis, Allied Publishers Pvt. Ltd, New Delhi, INDIA

3.     Lomash S & Mishra PK (2007) Strategic Management, Vikas Publishing House, New Delhi, INDIA