Module
: MGT 304: Strategic Management
Programme :
B.Com/BBA
Credit Value : 12
Prerequisite : None
General
Objectives:
- To
present to students the strategic management from the point of view of the
practicing general manager. It focuses on specific knowledge and skills
that are required to understand strategy and the strategic development
policies.
- To
develop skills in integrating knowledge from other earlier courses with
information presented and make interpretations and analyses of business
problems and opportunities.
Learning
Outcomes:
Upon
successful completion of the module, student is expected to:
- Explain
the strategic management concepts and values
- Examine
the strategic development processes and creation of values in the
organizations
- Evalaute
strategic issues in managing technology and innovation.
CONTENT
Unit-
I: Introduction to Strategic Management and Business Policies (7
Hours)
Corporate
governance and social responsibility; role of the board, social responsibility
of the strategic decision makers; concept of strategic management, strategic
management phases and benefits, globalization and e-commerce.
Unit-
II: Scanning the Environment (9
Hours)
Environmental
scanning and industry analysis: environmental variables, analysing the task
environment, competitive intelligence; Internal scanning: Organisational
analysis; resource based approach to organistaional analysis, value chain
analysis, scanning functional resources, the strategic audit and synthesis of
internal factors
Unit-III:
Strategy Formulation, situation analysis and Business Strategy
(15Hours)
Situation
analysis, review of mission and objectives, generating alternative strategies,
business strategies; Corporate Strategy: Corporate directional and growth
strategies; portfolio analysis and corporate parenting; functional strategy and
strategic choice; functional strategy, core competencies, marketing and
financial strategies, strategic choice and development of policies
Unit-IV:
Strategy Implementation and Control
(10Hours)
Strategy
implementation: Organising for action, staffing and directing; evaluation and
control: measuring performance, strategic information system, problems of
measuring performance, guidelines for proper control, strategic incentive
management.
Unit-V:
Other Strategic Issues
(9 Hours)
Strategic
issues in managing technology and innovation; role of management, environmental
scanning, strategy formulation, strategy implementation, evaluation and
control; entrepreneurial ventures and small businesses.
Teaching
Strategies
·
Interactive
lectures
·
Case
studies
·
Group
activities
·
Seminars
and presentations
Assessment
·
Project
work 20 %
·
Presentation 20
%
·
Case
studies 20 %
·
End-Semester
Exam 40 %
Total 100 %
Essential
Texts
1. Wheelen,
Thomson L & Hunger JD, Strategic Management and Business Policy:
Emerging, 21st Century Global Society, Prentice Hall, INDIA
2. Williamson
D, Strategic Management-Concepts and Cases (11th Ed),
Prentice Hall, New Delhi, INDIA
References
1. McCarthy,
Minichiello & Curran, (2007), Business Policy and Strategy: Concepts and
Readings, Irwin and AITBS, New Delhi, INDIA
2. Williamson,
Jenkins, Cooke & Moreton , Strategic Management and Business Analysis,
Allied Publishers Pvt. Ltd, New Delhi, INDIA
3. Lomash
S & Mishra PK (2007) Strategic Management, Vikas Publishing House,
New Delhi, INDIA