Module :
MGT 101: Business and its Environment
Programme :
BBA/B.Com
Credit Value :
12
Prerequisite : None
General Objectives:
·
To
interlink the nature of business and the different facets of the business environment
·
To
explain the influence of the various factors on business
·
To
explain the different levels of business operations
Learning Outcomes:
Upon
successful completion of the module, student is expected to:
- apply
the concepts of business environmental scanning using relevant tools and
techniques
- analyze
the roles and impacts of economic systems, MNCs, WTO, fiscal and monetary
policies on business organizations
- conduct
analysis of industry analysis – Economic Reforms and Competitive Environment
– Business Environment and Current Issues
- demonstrate
their knowledge and critical understanding of the specified CONTENT
through presentation
- explain
the nature and scope of business, and the role of business in society
- develop
alternatives strategies for the survival and growth of business in various
environmental situations,
- demonstrate
a holistic understating of the business in relation to economic, ethical,
governmental, legal, social and technological issues associated with
business activity
CONTENT
Unit
-I: Introduction to Business
Environment (10 Hours)
Introduction,
definition of Business and its emergence in the 21st century in Bhutan,
Business Environment Concept, Features of Business Environment, Importance of
Business Environment, Components of environment- Political, Economic,
Social, Technological, Legal & International; Business Environment and
Current Issues; Environmental Scanning Objectives and Purpose, Environmental
Scanning Process and Techniques.
Unit-II:
Political-Legal & Socio-Cultural
Environment (10 Hours)
Political Institutions- Legislature,
Executive, Judiciary and Judicial Activism, Rationale and extent of state
intervention; Company regulatory legislations in Bhutan in light of
liberalization policies, Socio-cultural environment- Social
Responsibility of Business, Culture and Business Ethics, Corporate Governance,
Corporate Social Responsibility, Social Audit, Ecology and Business.
Unit
–III: Economic
Environment
(10 Hours)
Economic
Systems, Economic planning in Bhutan, New economic policies of Bhutan; Growth
and Role of Public Sector in Bhutan- objectives, performance, problems and
constraints; Fiscal and Monetary Policy; Privatisation- Nature and
Objectives of Privatization, Privatization Routes; Joint sector and co-operative
sector in Bhutan.
Unit
–IV: Technological Environment (10
Hours)
Features
and Impact of technology on Business, Technology and Society, Restraints on
Technological Growth, Status of Technology in Bhutan, Technological policy,
Import of technology, Appropriate technology, Problems in technology transfer.
Unit-V:
International
Environment (10
Hours)
Emergence
of Globalization, Nature and Rationale of Globalization, Benefits and Problems
from Multinational Corporations (MNCs) & Foreign Direct Investments (FDIs)
in Bhutan; Mergers and Acquisitions, Business Process Outsourcing (BPO) &
its emergence in Bhutan, Competition Policy, WTO’s role and functions,
implications for Bhutan, Trading blocks.
Teaching
Strategies
- Lecture
- Mini
case studies
- Group
activities
Assessment
- Mini
Project work 15 %
- Case
analysis and presentation 10 %
- Mid-Semester
Exam 25 %
- End-Semester
Exam 50 %
Total
100 %
Essential
Texts
- Justin
Paul: Business Environment-Text and Cases, the McGraw Hill.
References
- Planning
Commission: Bhutan 2020: A Vision for Peace, Prosperity and Happiness,
Royal Government of Bhutan
- Ministry
of Economic Affairs, Foreign Direct Investment (FDI) Policy, 2010. Royal
Government of Bhutan
- Misra
& Puri: Economic Environment of Business, Himalaya Publishing House
- Mathew:
Business Environment, RBSA Publications
- Adhikary:
Economic Environment of Business, RBSA Publications
- Sengupta:
Government and Business, Vikas Publishing House, New Delhi